Posted on 3rd October 2017 at 09:26
Do you recognise this pattern as a small to medium sized enterprise? You start a business with a great idea and a lot of passion and excitement. You package your idea into a product or service, create a proposition and join a networking group like BNI, 4N or a Chamber of Commerce. You get a trickle of leads, and over time, the referrals grow. You have established a business that, whilst not earth shattering, keeps the wolf from the door and has bags of potential. You have many ideas about how to grow it moving forward.