Sales Is Nearly A Four Letter Word
Posted on 2nd July 2017 at 08:41
Ignoring the extra 's', for many people, sales is a four-letter word. But it needn’t be. Sales has developed a reputation over the years that it simply doesn’t deserve.
Due to dysfunctional sales techniques and misguided sales management, companies often underestimate what is required to establish a foundational base for consistent sales performance. As a result, mediocre sales performance has become accepted as the norm.