Do They Understand Me?
Posted on 3rd May 2017 at 07:20
Recently, I asked a group of 20 SME business owners and sales professionals what I believe to be an important sales question: ‘What is the first question your customer is asking themselves when they meet you to discuss your product or service?’
Over 80% of the room thought the first question the buyer was silently asking was ‘Can they solve my problem?’