Posted on 4th February 2017 at 18:10
Many years ago, I watched a hotly contested 100m final race on T.V. The winner, when interviewed at the end of the race, was asked if he was aware how close the race was. His response; “I wasn’t aware of anything or anyone!”
He was focused only on what he could control, and ran a flawless race. How aware of competitors should sales people be?