What? You Don't Have A Sales Strategy?
Posted on 5th January 2017 at 17:29
Most SME’s I meet don’t have a sales strategy. They prefer to focus most of their time tinkering with their day-to-day operations and their approach to selling tends to be more random and scattergun. They admit that sales in on the critical path, but they have never taken the time to put a plan together or create a repeatable, standardized process that forms the foundation for consistent sales success.