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“Sales is largely a misunderstood discipline and at its heart, is who we are and how we survive.” 
Glen Williamson 
Glen Williamson MISM: Advanced sales consultancy, training and coaching 

“Sales is largely a misunderstood discipline and at its heart, is who we are and how we survive.” 

Glen Williamson 
Glen Williamson is on a mission. By way of his coaching, speaking and training, that mission is to spread the word about a new approach to sales. An approach based on collaboration, self-growth and helping clients to succeed. In short, his mission is to make sales the world’s most respected profession. 

A sales leader and innovator 

Glen Williamson is a Sales Trainer, Interim Sales Director, Sales Consultant, Speaker and Master Coach with over 30 years’ experience of sales and business development. He’s also the author of the forthcoming book 'I am more with you than without you' (working title) 
With a thorough and extensive understanding of sales, and an innate ability to explain and embed new techniques and ideas, you’ll find Glen’s approach to sales is ethical, intelligent, fresh and effective. 
When working with you and your team, he does so with humour and energy in a way that inspires. You’re unlikely to walk away from time spent with Glen without having experienced at least one epiphany moment which will change your approach to sales, strategy and selling, for the better, forever. 

A new era in sales 

While the process of buying has changed almost beyond recognition in recent times, more often than not, sales have failed to keep up. In order to do so, and to succeed, sales strategies, processes and sales professionals at every level, now have to evolve, improve and adapt. 

Inspirational selling 

With buyers being self-educated and well informed, old-school sales techniques no longer work. Sales professionals who develop a deep understanding of their clients’ unique needs, goals and challenges, have a much better chance of consistently winning. 
The modern buyer demands and rewards what is rare and valuable. That means the way we talk about what we do is vital to sales success. You can be a sales person that inspires and adds value at every interaction. You just need a new perspective and approach. 

An ethical approach 

At the heart of Glen’s sales philosophy is understanding, trust and integrity and a focus on helping your clients to succeed. His approach is based on creating a powerful context and solid foundations at the outset, as well as gaining greater insights into your own brand strengths. 
This approach is not about hard selling. It’s about clarifying and improving your own processes and communication skills, and inspiring your clients by helping them overcome obstacles on route to a sale. 

Industry insights into the mind of the buyer 

Over a 30-year career, Glen has developed a deep understanding of the buyer’s motivations and behaviours. He understands the unvoiced questions they are asking themselves as well as the powerful questions you need to ask them. He’ll help you achieve a much greater understanding of the sales and buyer processes and empower you to craft and tap into two of your most powerful sales tools; the real value in your product and the real value in you. 

Speaker and Author 

As a well-established sales leader, Glen is also an engaging and inspiring speaker whose presentations are practical, thought provoking and high in value. When booking Glen for your event, you can always be confident that his presentation will have lasting impact. 


Glen works locally, nationally and internationally having applied his skills in the US, Malaysia, Europe, and the Middle East. He has worked in diverse sectors including Oil & Gas, Insurance, Shipping, Logistics, Professional Services, Consulting, Design, and Financial Services. 

Event presentations 

His main subject, ‘Master The Sales Conversation’ based on his 2012 e-Book, covers the way the modern sales professional needs to change his approach to compete in this more complex business environment, so that he wins more, more often and more consistently. 
Glen’s ‘Where Self Awareness and Sales Meet’ presentation provides an inspiring, unique and fresh approach to understanding sales and how we connect with our buyers’ deepest reasons for buying. This unforgettable session will open your eyes to the crucial relationship between who we are and how we sell, to permanently boost sales productivity. 
“Glen is a strong, disciplined and highly driven Sales Leader whose expertise lies in helping sales professionals reach new heights of sales performance delivery…A person of great integrity and humour, he is uncompromising in his focus and determination to win. Employ Glen if you want to increase sales, retain major customers, inspire your sales team, increase customer satisfaction and exceed your targets.’ 
CEO, DK Energy 
“The ethos of ‘not selling buy helping’ is a great statement to take with me, and I hadn’t really grasped that until today. Very useful advice delivered in a friendly and relaxed manner.” 
Chris Barnes, Sales Manager, The School People 
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